Help visually counterbalance unwanted yellow-looking tones.
PURPLE TONING CARE FOR WHITE HAIR
Cancel Yellow.
Keep The Softness.
A targeted purple treatment for white hair that has started looking warm, yellow or dull.
The new Oreya formula combines purple pigments, keratin, ceramides and argan oil to tone unwanted yellow-looking warmth while keeping the routine focused on smoothness, care and visible shine.
WHITE HAIRTONE + CARE200 MLVEGAN
SHOP THE TREATMENT
Use after shampoo · Rinse-out treatment · Sulphate-free · Silicone-free
PURPLE PIGMENTSKERATINCERAMIDESARGAN OILVEGAN
Oreya White Hair Toning Treatment
£19.99
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NEW FORMULAWhite-hair specific toning care
Oreya White Hair Toning Treatment
Purple toning treatment designed for naturally white hair that looks yellow, warm or dull. Tone + care in one post-shampoo step.
✓ Helps counterbalance yellow-looking tones✓ Keratin + ceramides for the care side✓ Argan oil for visible shine✓ Vegan · sulphate-free · silicone-free
£19.99
🔒 Secure checkout200 mlVeganSulphate-freeSilicone-free
THE COLOUR-WHEEL LOGIC
Why white hair starts looking yellow
Naturally white hair can gradually pick up unwanted warm or yellow-looking tones from everyday exposure, residue and oxidation. The result is often a white that looks duller, warmer or less crisp.
Purple sits opposite yellow on the colour wheel. Violet pigments can visually counterbalance that yellow-looking warmth so white hair appears cleaner, cooler and brighter.
YELLOW↔PURPLE
Opposites on the colour wheel
NEW FORMULA
Tone. Care. Shine.
Oreya is built as a dedicated treatment step for white hair — not just another purple cleanser. The formula brings toning pigments together with care-focused ingredients in one rich purple mask.
Supports a smoother-looking finish and more polished appearance.
Bring the care side of the formula into the toning step.
Helps enhance visible shine and a softer-looking finish.
VEGANSULPHATE-FREESILICONE-FREE200 ML
A SIMPLE ADD-ON STEP
Keep your shampoo. Add Oreya.
Your shampoo keeps doing the cleansing. Oreya comes afterwards as the dedicated purple toning treatment, so colour correction gets its own moment instead of asking one shampoo to do everything.
SHAMPOO
Wash with your normal shampoo and rinse thoroughly.
APPLY OREYA
Work the purple treatment through damp hair, focusing on the lengths and areas where warmth shows most.
LET IT WORK
Leave on according to the directions for your hair and desired tone.
RINSE
Rinse thoroughly, then style as usual.
Your shampoo washes. Oreya tones + cares.
ROUTINE PROOF
The jar, the texture, the application.
Oreya should make sense outside a studio. Here is the treatment in the kind of bathroom routine it was designed for — in hand, in the shower and worked through white hair.
TEXTURE IS PART OF THE PROOF
Rich, purple and visibly creamy.
The formula is easy to see and easy to understand: this is a dedicated rinse-out treatment, not a clear cleanser pretending to be a mask.
THE PURPLE SHAMPOO COMPROMISE
Your purple shampoo shouldn't make your white hair look better… and feel worse.
Many women find that some conventional purple shampoos can improve the tone while leaving the lengths feeling dry, coarse or harder to manage. Oreya separates the jobs: your shampoo cleanses, then Oreya becomes the dedicated Tone + Care step.
LESS YELLOW-LOOKING WARMTHSOFTER-LOOKING FINISHVISIBLE SHINECREAMY TREATMENT TEXTURE
WHAT THE TREATMENT BRINGS
Everything white hair wants from a toning step
Not a generic hair mask and not another shampoo replacement. Oreya is built around the things that matter most when naturally white hair starts looking warm, dull or less polished.
Cleaner-looking tone
Purple pigments help visually counterbalance unwanted yellow-looking warmth.
Smoother-looking finish
Keratin supports a more polished, smoother-looking appearance.
Care-focused feel
Ceramides bring the care side into the same step as the toning pigments.
Visible shine
Argan oil supports the shine side of the formula for hair that looks more luminous.
BEAUTIFUL WHITE HAIR
White hair isn't something to hide. Yellow tones are.
Choosing naturally white hair should not mean accepting a dull, yellow-looking finish. Oreya is for women who want their white to look cleaner, brighter and more luminous — while keeping the routine focused on care as well as colour.
BRIGHTER-LOOKING WHITESOFTER-LOOKING FINISHVISIBLE SHINE
QUESTIONS, ANSWERED
What to know before adding Oreya
Simple answers for a white-hair toning routine.
What does Oreya do?
Oreya is a purple rinse-out treatment designed to help visually counterbalance unwanted yellow-looking warmth in naturally white hair while bringing a care-focused step into the same routine.
Is Oreya a shampoo?
No. Keep your normal shampoo. Use Oreya afterwards as the dedicated purple toning treatment step.
What is in the new formula?
The current pack highlights purple pigments, keratin, ceramides and argan oil. It is also labelled vegan, sulphate-free and silicone-free.
Will it permanently colour my hair purple?
No. Oreya is a toning treatment, not permanent purple hair colour. Hair porosity and usage can influence visible toning, so follow the directions and rinse thoroughly.
How do I use it?
Shampoo and rinse first. Apply Oreya through damp hair, concentrating on the lengths and areas where yellow-looking warmth is most visible. Leave on according to the directions for your hair, then rinse thoroughly.
Is it only for white hair?
White hair is the main focus. The pack also identifies grey hair as suitable where unwanted yellow-looking warmth is present.
What size is the treatment?
200 ml / 6.7 fl oz.
WHITE HAIR DESERVES ITS OWN STEP
Cancel yellow-looking warmth.
Keep the care.
Oreya White Hair Toning Treatment combines purple pigments with keratin, ceramides and argan oil in one dedicated post-shampoo step.
SHOP OREYA