With many conventional formulas
Cooler-looking tone
BUT- Lengths can feel dry or coarse
- Hair may feel harder to manage
- Over-toning can leave a violet cast
PURPLE TONING FOR WHITE, GREY & BLONDE HAIR
Cancel Yellow. Keep The Softness.
Brighter, cooler-looking colour without the straw-like feel associated with many traditional purple shampoos.
WHITE • GREY • SILVER • BLONDE • HIGHLIGHTED
- Neutralises unwanted yellow & brassy-looking tones
- Leaves hair feeling soft, smooth & manageable
- Helps enhance visible shine
- Rich, creamy lather
- Sulphate-free & silicone-free
WHITE · GREY · BLONDETONE + CARECREAMY LATHER
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Oreya Purple Toning Shampoo Bar — For White Hair
Purple toning care created for white, grey, silver and blonde hair prone to unwanted yellow tones.
BUY ONE, GET ONE FREE
2 bars value£29.98
Today£14.99
You save£14.99
2 BARS — PAY FOR 1
Two Oreya bars are added automatically. You only pay for one.
Secure checkout · Offer applied automatically at checkout
✓ Vegan✓ Sulphate-free✓ Silicone-free✓ White · Grey · Blonde
HERE'S WHY LIGHT HAIR TURNS YELLOW
Your hair isn't suddenly “going bad”. It's changing tone.
White, grey and blonde hair can gradually pick up warmer, yellow-looking tones from everyday exposure, residue and oxidation. Because purple sits opposite yellow on the colour wheel, violet pigments can visually neutralise that warmth — helping light hair look cooler, cleaner and brighter.
YELLOW↔PURPLEOpposites on the colour wheel
THE PURPLE SHAMPOO PROBLEM
Your purple shampoo shouldn't make your colour look better… and your hair feel worse.
Many purple shampoos can improve the appearance of yellow tones, yet leave the lengths feeling stripped, coarse or straw-like. Oreya is made for women who want both: better-looking colour and better-feeling hair.
With Oreya
Cooler-looking tone
+- Soft-feeling, manageable hair
- Visible shine and luminosity
- A rich, creamy wash experience
HOW OREYA WORKS
Tone + care in the same wash.
Violet pigments tone
They visually counteract unwanted yellow and warm-looking tones for a fresher, cooler-looking finish.
A gentler wash feel
The sulphate-free, silicone-free formula is designed around a softer cleansing experience rather than a stripped feeling.
Creamy lather cleanses
The solid bar builds into a rich foam that feels familiar in the shower and works easily through the scalp and lengths.
WHAT YOU ACTUALLY WANT FROM PURPLE TONING
Cancel yellow. Avoid the purple cast. Keep the softness.
Cancel unwanted warmth
Violet pigments help neutralise yellow and brassy-looking tones so white, grey and blonde hair looks fresher and cooler.
Avoid the purple cast
Oreya is a toning shampoo, not permanent hair colour. Start with one or two washes a week and adjust for your hair's porosity and preferred tone.
Keep a softer feel
Designed to avoid the harsh, stripped sensation many women associate with conventional purple shampoos.
YES, IT REALLY LATHERS
Think shampoo bars don't lather? See the creamy foam.
Wet the bar and your hair, then glide it over the roots or rub it between wet hands. It quickly builds into a rich lather you can massage through the scalp and lengths.
WET→LATHER→MASSAGE→RINSE
WHO IT'S FOR
If unwanted yellow tones are dulling your colour, Oreya is for you.
WHITE
Keep natural white hair looking clean, bright and luminous.
GREY & SILVER
Counter unwanted yellow warmth and refresh a cooler silver appearance.
BLONDE
Refresh light blonde hair when yellow or brassy-looking tones begin to show.
HIGHLIGHTED & BLEACHED
Keep lighter pieces looking cooler and fresher between salon visits.
A BETTER FORMAT, TOO
The hair result comes first. The solid format is the bonus.
Once the colour and feel are right, the bar format makes the routine even simpler.
No plastic shampoo bottle
One compact bar instead of another bulky bottle.
Easy to travel with
Compact to pack and no liquid shampoo spills.
Less shower clutter
Small, simple and easy to store on a draining dish.
BUY ONE, GET ONE FREE
Your Oreya starter offer.
Get two Oreya Purple Toning Shampoo Bars and pay for one.
2 bars value£29.98Today£14.99You save£14.99
Secure checkout · Shipping calculated at checkout · Returns subject to Oreya's current returns policy.
WHITE · GREY · BLONDE2 BARS — PAY FOR 1GET MY 2 OREYA BARSOffer applied automatically at checkout
QUESTIONS, ANSWERED
Everything you need to know before your first wash
Will Oreya turn my hair purple?
Oreya is a toning shampoo, not permanent hair colour. Violet pigments are there to counter unwanted yellow-looking tones. Start with one or two washes per week, rinse thoroughly and adjust frequency for your hair's porosity and preferred tone.
Is Oreya suitable for blonde hair?
Yes. Oreya is suitable for blonde, highlighted and bleached hair when unwanted yellow or brassy-looking tones are the concern.
Is it only for grey hair?
No. Oreya is made for white, grey, silver, blonde, highlighted and bleached hair where unwanted yellow tones are the concern.
Will a shampoo bar actually lather?
Yes. Wet your hair and the bar thoroughly, then glide it over the roots or rub it between wet hands. It builds into a rich, creamy lather you can massage through the scalp and lengths.
Will it dry my hair out?
Oreya is sulphate-free and silicone-free and is designed around a softer, creamier wash experience. Hair can respond differently depending on condition and porosity, so adjust frequency to suit your hair and use your usual conditioner if needed.
How often should I use it?
Start with one or two washes per week, then adjust depending on your starting tone, porosity and preferred result.
How do I store it?
Keep the bar away from standing water and let it dry on a draining soap dish between washes.
Is it vegan, sulphate-free and silicone-free?
Yes. Oreya's current product information lists the bar as vegan, sulphate-free and silicone-free.
WHITE. GREY. BLONDE.
Ready for brighter colour and softer-feeling hair?
Tone unwanted yellow. Bring back visible shine. Keep the softness.
GET 2 OREYA BARS — PAY FOR 1